IDG Connect has released a completely fascinating "iPad For Business 2012" study. The company surveyed IT administrators and business professionals from across the world. It was interesting to see that most of the people surveyed use the iPad on the go and that many of them actually use an iPad as a partial substitute for their smartphone. Check out some choice quote below.
Here's an interesting excerpt from the study:
IT and business professionals use their iPads more intensively, across a wider range of scenarios. Fully 51% of IT decision-makers say they “always” use their iPad at work (and a further 40% say they sometimes use it at work). Out-of-home usage is even more intense, with 79% of IT decision-makers saying that they “always” use their iPads “on the move”.
And another one:
Interestingly, 43% describe the iPad as a part-substitute for their smartphone, with higher than average substitution levels occurring in South America (67%). Our working assumption is that the iPad -- with its much larger screen size -- has partially replaced smartphones as a platform for document reading, and to a lesser extent web browsing, while on the move.
Still another:
IT and business professionals certainly use their iPads at home. But unlike most consumers, they also use their devices in a similarly intensive way at work. In a further, decisive, break with consumer usage patterns, IT and business professionals use their devices on the road far more frequently than anywhere else.
If you're interested to learn how iPads are used by IT decision makers and business professionals around the world then give this study a read. The research is fascinating and the data is used to form well-written ideas. It's interesting and impressive that iPad use is so heavy in the business world. It's also cool to see the regional differences in iPad use.
If you have a chance, check out the study and share your thoughts on it in the comments section.
[Via: IDG]
